This project is part of Designlab’s UX Academy course. I was challenged to research, strategize, and design a responsive e-commerce website for Pan Am Airways.
Pan American World Airways, commonly known as Pan Am, was the leading and largest international air carrier in the US from 1927 until its collapse on December 4, 1991. With the recent acquisition of Alaska Airlines by Virgin America, Pan Am stakeholders would like to seize the opportunity to make a comeback. They plan on launching a new airline in 12-18 months with a well thought out user experience. They are expecting to be available in 2018 where more than half of all online bookings for U.S. travelers are done on device or mobile.
The project goal was to focus on creating a responsive web design for Pan Am, which involves the search, booking, and online check-in of flights. Additional goals were to update the band with a more modern feel while keeping the essence of it alive.
As the product designer, I was to provide strategies based on the analysis of tangible data I collected from my research. Then I developed creative pieces built with the utmost attention to details to develop a stimulating and practical visual presence, a modern and refreshing brand, and a meaningful user experience.
Responsive UI Design