This project was part of Designlab’s UX Academy course. I was challenged to research, strategize, and design a sharing feature for Spotify’s mobile app.
Spotify, a leader in streaming music, wanted to build a stronger bridge between us and music. This would be a new social capability in favor of human connection, primarily centered around music. Spotify wanted to improve their engagement and retention in the app. The focus was to design new social features that smoothly embed within the current Spotify mobile app.
Board and Markers
is for sharing
As the product designer, I provided strategies based on the analysis of tangible data I collected from my research. Then focused on human-centered solutions to develop creative pieces built with the utmost attention to details. Finally, I designed five engaging, practical, and cohesive features placed within the app.
Crazy 8s Ideation
Crazy 8s Storyboard
Responsive UI Design
Iteration & Implementation